Comprehensive Privacy Policy: How We Protect Your Personal Information

Effective Date: June 25, 2026

This Privacy Policy describes how EyeDrNow (“we,” “us,” or “our”) collects, uses, and protects information when you visit eyedrnowga.com or interact with our services, including our text messaging program. By using our website or providing your information, you agree to the terms of this Privacy Policy.

Information We Collect

We collect information you voluntarily provide when you:

• Submit a contact form or appointment request on our website
• Call, email, or text us
• Schedule an eye exam or purchase products
• Opt in to receive text messages from us

The information collected may include your name, phone number, email address, date of birth, insurance information, reason for visit, and any other details you choose to share.

We also automatically collect non-identifying technical information through cookies and standard web analytics, such as IP address, browser type, pages visited, and time spent on the site. This is used to improve site performance and is not used to identify individual visitors.

Protected Health Information

EyeDrNow is a healthcare provider. Any protected health information (PHI) you share with us in the course of receiving care is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and is separately governed by our Notice of Privacy Practices, available at our office.

This Privacy Policy covers information collected through our website and SMS messaging program. PHI is not used for marketing purposes without separate written authorization.

How We Use Your Information

We use your information to:

• Respond to inquiries and provide the services you request
• Schedule, confirm, and follow up on appointments
• Send transactional messages such as appointment reminders, confirmations, and account notifications
• Send promotional or marketing messages, only if you have separately opted in
• Improve our services and website
• Comply with legal obligations, including HIPAA

SMS / Text Messaging Program

By providing your mobile phone number and checking the SMS consent box on our contact form at
https://eyedrnowga.com/contact/,
you consent to receive text messages from EyeDrNow.

• Message Types: Appointment confirmations, appointment reminders, order-ready notifications (eyeglasses and contact lenses), account notifications, and (with separate opt-in) promotional offers.
• Message Frequency: Varies based on your interaction with us. Typically 2–5 messages per month.
• Message and Data Rates: Standard carrier message and data rates may apply.
• Opt Out: Reply STOP at any time to unsubscribe. You will receive one confirmation message and no further texts.
• Help: Reply HELP at any time, or contact us at (706) 383-8510.
• Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.
• Consent: Consent to receive text messages is not a condition of purchase of any goods or services, and is not a condition of receiving healthcare from EyeDrNow.

How We Share Information

We do not sell, rent, or trade your personal information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of mobile opt-in data — including phone numbers and consent records — are not shared with any third parties for marketing.

Information sharing is limited to:

• Service providers who help us operate our business and SMS messaging program (such as our CRM, practice management, and SMS platform providers), under contracts that require them to protect your information and use it only for the services they provide to us.
• Compliance with legal obligations, court orders, government requests, and HIPAA requirements.
• Protection of our rights, property, or safety, or that of our patients or others.

Cookies

Our website uses cookies to improve your browsing experience, remember preferences, and gather basic site analytics. You can disable cookies through your browser settings, though some parts of the site may not function properly without them.

Data Security

We take reasonable precautions to protect your information both online and offline. Sensitive information transmitted through our website is protected using encryption. Access to personally identifiable information is restricted to employees who need it to perform their job.

Your Choices and Rights

You may at any time:

• Opt out of marketing emails by clicking the unsubscribe link in any email.
• Opt out of text messages by replying STOP.
• Request to see, correct, or delete the personal information we have about you by contacting us using the information below.

Requests involving PHI are handled under our HIPAA Notice of Privacy Practices.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website.

Patients under 18 receiving care from EyeDrNow are scheduled and consented through a parent or legal guardian.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision.

Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our SMS program, contact us:

EyeDrNow
42 Carter Ave
Rome, GA 30165
Phone: (706) 383-8510
Email:
info@eyedrnowga.com
Website:
https://eyedrnowga.com